Cholamandalam MS drives to Hyundai dealers
Chennai: Tapping the business at source is what every body would like to do and that is precisely what domestic non-life insurers are becoming adept at. In the case of passenger car insurance business it is the tie-up with vehicle manufacturers and the dealers that is driving the business.
The Chenai-based non-life insurer Cholamandalam MS General Insurance Company Limited is the latest to enter this segment. Tying up with Hyundai Motor India Limited the non-life insurer becomes one of its preferred insurers for Hyundai vehicles. Buyers of Hyundai cars in India can insure their vehicle with Cholamandalam MS at the point of purchase and later avail cashless repair facilities in the case of accidental damage. Says Shivakumar S, senior vice president, retail insurance, Cholamandalam MS, "The tie-up gives us access to 184 Hyundai Motor's dealer points.